We Build Branded Games That Drive Results
Code Crush is a gamification agency that turns marketing campaigns into interactive experiences. From lucky wheels to 3D arcade games, we build custom branded games for Dior, L'Oréal, Sanofi, and global brands — achieving 20%+ engagement rates and 300% more time spent with your brand.
Trusted by global brands
Why Brands Choose Code Crush for Gamification
We combine creative game design with enterprise-grade engineering to deliver campaigns that audiences love and marketers can measure.
Interactive ROI
Increase engagement time by up to 300% compared to traditional static pages. Gamification influences 68% of buying decisions.
Immersive Storytelling
Transform your brand message into a digital destination using 3D technology. 82% of companies report that gamification improves customer acquisition.
Bespoke Excellence
No templates. No limits. Every game is custom-designed from your brief — tailored storylines, branded visuals, and unique gameplay mechanics.
Optimized Performance
High-end 3D remains fluid and fast. All in-house design and development with flawless delivery in as fast as 22 days.
Global Standards
International engineering backed by luxury brand expertise. Hubs in Vietnam, France, and Singapore serving clients worldwide.
Proven at Scale
Over 7 years building gamified solutions for enterprises. From Dior and L'Oréal to Sanofi and Nespresso — we deliver at the highest level.
8+ Ready-to-Launch Game Formats
Proven game mechanics adapted to your brand. Starting from $5K — cut through the noise with formats players already love.
Lucky Wheel
Spin-to-win promotional games with customizable prizes, segments, and instant reward distribution.
Hidden Object
Discovery-based games where players search for branded items, driving product awareness through exploration.
Flappy Bird
Addictive arcade gameplay with branded characters and environments that keep players coming back.
Doodle Jump
Vertical platformer with branded platforms, power-ups, and leaderboard competition.
Mario Jump
Classic side-scrolling platformer reimagined with your brand's characters and storyline.
Candy Crush
Match-three puzzle mechanics adapted for product discovery and reward-based engagement.
Temple Run
Endless runner format perfect for product launches and time-limited promotional campaigns.
Chicken Invader
Shooting game mechanics that create high-energy engagement and competitive leaderboard play.
Full-Service Gamification & Digital Experiences
Games are just the beginning. Code Crush delivers end-to-end campaign solutions from concept to continuous optimization.
Branded Mini Games
Custom-built promotional games — from lucky wheels and arcade games to puzzle and shooting formats. Browser-based, zero downloads, maximum reach.
3D Commercial Video
3D worlds, characters, and animations. Eye-catching visuals, cinematic ads, and branded storytelling with CGI, VFX, SFX, and AR.
Integrated Marketing Campaigns
End-to-end campaign management: strategic planning, creative production, media optimization, social content, and KOL partnerships.
AI-Powered Experiences
AI-driven text, 2D, 3D, and code generation for faster production. Intelligent personalization that adapts experiences to each player.
Augmented Reality
AR filters, product try-ons, and interactive overlays integrated with social platforms and mobile browsers for viral reach.
Multi-Platform Deployment
Launch on web, mobile apps, Facebook, Zalo, and more. One game, every platform — responsive and optimized for each screen.
From Brief to Launch in 22 Days
Our 5-step process turns your marketing brief into a live, data-driven game experience — fast.
Story & Structure
2–5 daysWe analyze your brief and build a clear, engaging game flow. Your brand story becomes the game's narrative arc.
Visual Production
10 days2D and 3D graphics designed to match your brand identity. Characters, environments, and UI crafted for maximum impact.
Development
from 10 daysResponsive, multilingual experience built with Three.js and React. Thoroughly tested and performance-optimized.
Integration
5 daysSeamless connection to your systems — CRM, analytics, voucher APIs. Full data sync and smooth campaign rollout.
Continuous Optimization
OngoingReal-time monitoring, A/B testing, player analytics, and data-driven improvements for sustained campaign ROI.
Telfast: Attack on Allergy
We built a gamified marketing campaign for Telfast (Sanofi) where players battle allergy symptoms, learn 3 key product advantages, and win instant pharmacy vouchers.
19+ Branded Experiences Delivered
From luxury escape rooms to AR product games — every project is a unique interactive experience.
Global Reach, Local Impact
7+ years crafting gamified solutions for enterprises worldwide.
Transparent Pricing for Every Budget
From quick promotional games to enterprise-grade branded experiences — choose the plan that fits your campaign.
- Limited game selection
- 50,000 monthly traffic
- Code Crush subdomain
- Standard design
- All game formats
- 100,000 monthly traffic
- Code Crush subdomain
- Template-based design
- All game formats
- 200,000 monthly traffic
- Your own domain
- Custom design + CRM integration
Frequently Asked Questions
Everything you need to know about branded games, gamification, and working with Code Crush.
What is a branded game?
A branded game is a custom-built interactive game designed around a brand's identity, products, and marketing goals. Unlike generic ad placements, branded games engage consumers through play — embedding product messages, driving recall, and generating measurable actions like voucher redemptions or lead generation. Code Crush builds branded games as browser-based web experiences that require no app download.
How does gamification improve marketing results?
Gamification increases engagement time by up to 300% compared to static content. Players actively interact with your brand for 2-5 minutes instead of scrolling past a 2-second ad. This active participation creates stronger memory encoding, more positive brand associations, and higher conversion rates. In the Telfast campaign, gamification achieved over 20% engagement rate versus 1-3% for traditional digital ads, and tripled voucher redemption.
What game formats does Code Crush offer?
Code Crush offers 8+ ready-to-launch game formats including Lucky Wheel, Hidden Object, Flappy Bird, Doodle Jump, Mario Jump, Candy Crush, Temple Run, and Chicken Invader. Each format can be fully customized with your brand's colors, characters, products, and storyline. We also build fully custom game concepts from scratch for unique campaign requirements.
How long does it take to build a branded game?
Our fastest turnaround is 22 days from brief to launch. The typical timeline is: Story & Structure (2-5 days), Visual Production (10 days), Development (from 10 days), and Integration (5 days). For simpler ready-to-launch formats with template customization, delivery can be significantly faster.
What brands has Code Crush worked with?
Code Crush has built gamified experiences for global brands including Dior, Louis Vuitton, Lancôme, L'Oréal, Nespresso, Sanofi (Telfast), Vespa, ByteDance, Loewe, Gucci, Chanel, KFC, Fanta, Panasonic, Tiger, and Milo. Our 7+ years of experience span luxury, pharma, FMCG, technology, and hospitality industries.
How much does a branded game cost?
Branded game projects start from $1,000 USD for template-based customizations with the Starter plan, $3,000 USD for the Professional plan with full game access, and $5,000 USD for Enterprise with custom domains, custom design, and CRM integrations. Fully custom game concepts with bespoke art and mechanics are quoted based on scope.
Do players need to download an app?
No. All Code Crush games run directly in the mobile or desktop browser — zero downloads required. This eliminates the biggest barrier to participation (app store friction) and maximizes reach. Games work on iOS, Android, and desktop browsers with responsive design optimized for every screen size.
Where is Code Crush located?
Code Crush has three global hubs: the main engineering and development team is in Ho Chi Minh City (Vietnam), strategic planning is based in Sainte-Maxime (France), and a regional office operates from Singapore. This global presence allows us to serve clients across Asia, Europe, and beyond with local expertise and international standards.
Ready to Gamify Your Next Campaign?
Tell us about your brand and goals. We'll design a game concept, share a timeline, and get you a quote — usually within 48 hours.