The Project
Deal Frenzy — Cơn Lốc Deal ("Deal Cyclone") is the second of two gamification concepts Code Crush prototyped for Decathlon Vietnam. Where the Deal-cathlon AR Hunt drives people into stores, this one is built to spread online: a fast, funny, face-controlled catch game you play with your camera and share with friends.
The Decathlon tower bursts open, gear rains down, and you move your head to sweep a basket left and right catching it — in 50 seconds — while dodging storm clouds. Everyone who plays wins something.
The Brief
The pitch deck was specific about the goal — and about the channel:
A fun, shareable AR filter game on TikTok and Instagram. Use face/hand tracking to catch falling Decathlon gear. Design it so playing with friends or family triggers a group bonus, and give everyone a guaranteed reward with a leaderboard on top.
So the requested mechanics were clear: face/hand tracking, a 50-second catch round, a ×2 group bonus when two or more people are in frame, a guaranteed 50K e-voucher, and a weekly/seasonal leaderboard.
The Catch: The Brief Asked for a Platform That No Longer Exists
Here's the honest problem we hit, and how we solved it.
You can no longer publish a custom AR filter to Instagram or Facebook. Meta shut down Spark AR — its third-party AR filter platform — on 14 January 2025. Brands and agencies can't ship custom Meta filters anymore. TikTok's Effect House still exists, but it's a closed, proprietary editor: you build inside their tool, on their terms, and you can't embed your own logic, rewards, CRM, or fraud checks.
Building the brief literally would mean either shipping to a dead platform or handcuffing the whole reward-and-data layer to someone else's sandbox.
How Code Crush Answered It
We delivered the exact same experience as WebAR — a face-tracking AR game that runs in the mobile browser and is shared by link or QR.
That decision turned the platform limitation into an advantage:
How We Coded It
The Limits (and the honest trade-offs)
Why It Works for Decathlon
The group bonus is the growth engine: the cheapest way to double your score is to pull someone into frame, so the game spreads itself. Everyone wins a voucher, so every play is a redeemable reason to visit Decathlon — and because it's our code, every play is also first-party data for remarketing.
This is one of two concepts from the pitch. Its sibling — the in-store camera treasure hunt — is written up in Decathlon "Deal-cathlon AR Hunt": An In-Store WebAR Treasure Hunt.
Prototype designed and built by Code Crush as a concept for Decathlon Vietnam. Rewards, leaderboard, and timing are illustrative. Spark AR shutdown date per Meta's public announcement.
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