About This Case Study
This is an editorial analysis by Code Crush of a publicly-published case study by Marvy Co. The campaign was produced by Marvy Co. for HSC (Hồ Chí Minh Securities Corporation) — not by Code Crush. We're studying it because the campaign tackles a genuinely hard category: turning a serious financial product (stock trading) into something a casual web audience will actively engage with. Quotes attributed; links point to the original article on marvyco.com.
What Marvy Co. Built
From Marvy Co.'s public write-up on the source article:
With the goal of turning the stock investment process into a fun and engaging gaming experience, HSC partnered with Marvy Co. to launch the Web Game "Chứng Sĩ Về Bờ" with two main experiences: "Lao Động Hăng Say," a mini-game that lets players "accumulate assets" to invest in the "Giương Buồm Ra Khơi" experience — a stock-trading simulation. (Marvy Co., translated)
Project page: HSC web game launch by Marvy Co..
Why a Two-Stage Game Matters
The standout design choice is that "Chứng Sĩ Về Bờ" isn't one game — it's two stacked games with a state handoff:
This is significant because most branded mini-games end at the score. Splitting the loop into "earn → invest" delivers two things a single-stage game cannot:
What Marketers Should Take Away
How Code Crush Would Build a Similar Activation
Code Crush's Game Builder supports multi-stage flows: a Doodle Jump or Penalty Shoot Out front-end as the "earn" stage, handing off score-as-currency to a custom simulator round. Stage 2 can be built on the same engine with brand-specific configurators for any vertical — finance, real estate, FMCG.
@youtube[TBD|Marvy Co. — HSC Chứng Sĩ Về Bờ web game]
Source: Marvy Co., "10 Ý Tưởng Triển Khai Chiến Dịch Marketing Gamification và AR", marvyco.com. The two-stage mini-game architecture, the names "Lao Động Hăng Say" and "Giương Buồm Ra Khơi," and the HSC partnership are attributed to Marvy Co.'s public write-up.
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